Replace economic theory with story theory:

"Indeed, economic theory has become largely impenetrable to the layman. It didn’t start that way. Adam Smith, whom we may justly call the first economist, saw himself as a moral philosopher, and wrote in clear, elegant prose. As the nineteenth century progressed, however, the idea got about that, in order to be taken seriously, economics should be treated as a scientific discipline, complete with equations and formulae. As Robert Heilbroner put it, “mathematics brought rigor to economics; but, alas, also mortis”."