A Character's Goal - Your Screenplay

Thinking about a character's goal in an objective way can lead you to write impersonal flapjack snap-shit.

Try  thinking about their goal in a personal way.  Put yourself in their shoes and try to understand what the goal will show about their character.

If they reach the goal, how does it reflect on their character.

At the inciting incident, what occurs to tarnish their character, their self image.